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Case Comprehensive Cancer Center

Behavioral Measurement

Behavioral Measurement


The Behavioral Measurement Core Facility (BMC) offers a full range of services to assist investigators interested in the use of rigorous, behavioral research methods for clinical, prevention and other cancer-related research. The BMC works with researchers at all stages of the research process to identify appropriate research strategies, implement behavioral data collection using custom-designed measurement tools or adapting existing measures of behavioral constructs to fit each investigator’s research question and unique hypotheses.

The BMC faculty and staff have extensive experience successfully designing research studies, administering surveys, conducting structured and semi-structured interviews, collecting observational data, facilitating focus groups, and performing sophisticated data analysis for quantitative, qualitative and mixed-methods research studies. The BMC supports investigators by providing expert consultation during the conceptualization and planning of new studies, experienced project management and coordination of qualitative and quantitative data collection, and specialized analytic services for investigators with existing qualitative or quantitative datasets.

Behavioral Measurement Core Facility services provide value-adding expertise in behavioral measurement and project execution, allowing investigators to streamline complex research processes, reduce the turnaround time of new grant development, cost-effectively collect and analyze behavioral data, and disseminate methodologically-sound results.


  • Study design
  • Grant proposal preparation (relevant to proposed use of BMC services)
  • Measurement selection (existing measures)
  • New measures development
  • Applications of mixed-methods research

Data Collection

  • Surveys
  • Interviews (structured and semi-structured)
  • Focus group facilitation
  • Observational - ethnographic

Data Analysis

  • Psychometric evaluation of behavioral data using
    • Rasch modeling
    • Item response theory
  • Descriptive and multivariable analyses
  • Qualitative analyses
  • Mixed methods (qualitative and quantitative) analyses

Results and Dissemination Services

  • Tables, figures, and accompanying text descriptions
  • Additional manuscript writing (relevant to BMC services utilized)


The Behavioral Measurement Core Facility maintains a library of behavioral measures relevant for cancer research. These databases allow investigators to search for behavioral measures that may be suitable for their projects. The database provides information about the measure, key references, and copies the measure when available.

Measures databases


  • Qualitative Data Analysis
    • NVivo 9
    • Atlas.ti 5 & 6
  • Quantitative Data Analysis
    • SPSS
    • SAS
    • R
    • WinSteps


  • Edirol R-09HR digital audio recorder (MP3/Wave)
  • Portable 500 GB hard drives, 256-bit AES encryption (USB)
  • Physical activity monitors – Accelerometers
  • Global Positioning System (GPS) units


Expert Consultation – Limited Project ScopeHourly rate ($)
Initial consultation No charge
Director- Dr. Flocke 125
Project Manager 45
Psychometric analysis, new instrument development 125
Qualitative data collection & analysis 45
Survey administration 35
Instrument searches by database manager 20
Extensive Collaboration 
Incorporation of services as part of funded projects % time


Remember to acknowledge the valuable services provided by Cancer Center Core Facilities in your research papers and publications:
"This research was supported by the Behavioral Measurement Core Facility of the Case Comprehensive Cancer Center (P30CA043703)."

Contact for Information

Director: Susan A. Flocke, PhD


Susan A. Flocke, PhD
Associate Professor, Family Medicine and Community Health